Denim is an Italian company that think, design and produce sustainable premium denim wear in the Bergamo area, Italy by local craftsmen.  Choosing natural, organic and innovative fibers combined with major changes in the production chain, they significantly reduced water consumption and removed chemicals substances dangerous for people and for the environment.

To improve sustainability of products, Denim develop and test new sustainable denim fabrics with more sustainable fibers, like linen and hemp that need less energy for grow and recycled cottons that need less energy for transformation, in cooperation with their Italian and Japanese partner mills.