KiRiVOO is a timeless sustainable fashion and 3D printed fine jewellery brand and e-retailer for a modern, thoughtful and strong woman. KV designs are classy, effortless and unique at the same time.
KiRiVOO (KV) is dedicated to creating sustainable designer style because the team believes that fashion can be done in the right way. KV's founder is a serial entrepreneur, Ines Karu-Salo, who has always been driven by the will to make the world a better and happier place. She has said: "Fast fashion is one of the most polluting industries and that needs to change. It's my mission to take steps that help to preserve the health of our planet and give people an easy way to live beautifully and sustainably - wear apparel that has a low environmental footprint, is responsibly well-made, and timeless."
KV founded Ines & Teele in 2015 but the first collection was launched in 2016. Selected designs are delicately blended with details from culture or nature, often decorated with embroidery.
KV conclusive goal is to reduce the adverse social and environmental impacts of our products and make sure they are manufactured under safe, ethical, and fair conditions throughout the supply chain. It is incredibly important for us to design and produce with consideration to the environmental impact, so, we are also taking firm steps towards a circular economy.
KV garments are lovingly handmade by professional seamstresses in EU (Estonia). We do not run the end-of-season sale campaigns in order to reduce waste, offer affordable luxury and produce all apparel on-demand basis in an efficient yet highly personalised way.
The majority of KV's products are made from GOTS certified organic textiles (organic cotton, organic silk, organic cotton blend fabrics) and OECO-TEX certified bamboo viscose that is carefully sourced from UK, Germany, France, Germany, Estonia, Italy, and Netherlands.
KV brand name is derived from the Estonian word kirivöö, which refers to the national costume belt.
KV mission is to make sustainable fashion more accessible by building an international D2C shopping and renting destination for women, men and kids, and support global movements towards an eco-conscious, fully transparent, and zero waste - circular and sharing - the fashion industry.
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