Secure SSL-payments. Verified European sustainable fashion and living products.

eco-friendly clothing, sustainable fashion, Reducing the environmental impact of textile production, ecological fabric, materials with a low footprint, natural origin, artificial origin, synthetic origin, OEKO-TEX, BlueSign, Global Recycle Standard, texti

When Is Clothing Environmentally Friendly?

February 19, 2020

Today we are talking about a very important topic closely related to sustainable fashion: eco-friendly clothing. We will answer the most frequently asked questions, but if after reading the article you still have questions, please contact us and we will be happy to answer your questions.

What is Eco-Friendly Clothing?

A sustainable choice? A marketing gimmick? We can define eco-friendly clothing as one of the most important areas of sustainable fashion , but certainly not the only one. Sustainable fashion has evolved rapidly in recent years and today we can distinguish it through product labels.

Buying eco-friendly clothing makes a real difference to our planet. Reducing the environmental impact of textile production, the second most polluting industry in the world, is a concrete and easily achievable goal, but only if we all put a little effort into spreading the right information.

Pinpointing an eco-friendly product is not always easy, but we at Slow Nature are here to help you understand the various labels. We also want to show you how to recognize ecological fabric label: the starting point when talking about eco-friendly clothing because the products "should" be made using materials with a low footprint whether that be of natural, artificial or synthetic origin.

When Can We Call Fabrics "Eco-Friendly"?

Clothing is environmentally friendly when it has textile certifications guaranteeing its production has a low carbon footprint. There are several international labels that recognize this but the ones you will most often find are:

  • BlueSign
  • Global Recycle Standard

Discover more about textile certifications

It is really important to distinguish eco-friendly clothing from socially ethical products: by ecological we mean a product that respects the environment and, even if very often ecological and ethical clothing share common goals, it cannot be taken for granted that they go hand in hand.

Distinguish is the watchword here. If we have a product certified as eco-friendly, perhaps produced in India, it would be ideal if that same product is also certified as ethical. This is different to a product made in Europe, where in most cases production respects working standards imposed by the United Nations (UN).

Keep in mind that even if you buy a product made in Europe, especially if we are talking about products made of natural fibres such as cotton, jute, hemp, linen, etc., the textile fibre will in most cases come from Asia or South America, places where it is difficult to guarantee workers' rights in the absence of regulatory controls - exactly the kind textile certifications we are talking about.

This is why we usually prefer the label organic clothing, because it covers both values of social responsibility and environmental sustainability.

Eco-Friendly Clothing Online and In Store

Let's be honest, eco-friendly clothing is still "rare" to find in high street shops, but it is certainly easier to find online. This article is to help you recognize the labels, and we hope it will be useful as you shop consciously.

We are certain, and we hope, that these types of products will soon be easily available in stores.

Why Eco-Friendly Clothing is Important

We believe that the answer to this question can be found in every line of this article: eco-friendly clothing is important to protect the environment.

Over the last twenty years we have literally consumed the planet and the textile industry is largely responsible for the environmental damage we have seen in recent years.

We are all growing more aware today, but not all of us are able to change our shopping habits.

Would you like to buy eco-friendly products? Slow Nature is the right place to come as we offer an exclusive eco-friendly selection on our website.


Leave a comment

Comments will be approved before showing up.

Also in Sustainable Fashion

Cruelty Free Accessories, Slow Nature, Vegan
Why Buy Cruelty Free Accessories

April 29, 2020

You can find many wallets, belts, glasses and many other accessories made with polluting materials on the market. Buy online accessories cruelty free (vegan)!

Read More

Cruelty Free Bags, Slow Nature, Vegan, Innivative, Recycled
Why Buy Cruelty Free Bags?

April 26, 2020

The bag... the most important accessory for a woman. However we should be more careful when choosing them. Buy cruelty free (vegan) bags online!

Read More

Cruelty Free Shoes, Slow Nature, Cork
Why Buy Cruelty Free Shoes

April 24, 2020

We usually choose comfortable and beautiful shoes without thinking about their impact on the ecosystem. Buy cruelty free (vegan) shoes online!

Read More


Give us only 15 seconds... We want to tell you something extremely IMPORTANT. We are an independent company created to put under the spotlight truly sustainable products. We are not owned by corporations, this is why we are able to prioritise sustainability in our agenda.

(10 seconds) 

If you care to support us, please subscribe to our newsletter. In the highly monopolised online search world, where the size of the advertising budget decides which company should be visible, we value a lot the fact that you have stopped by. It costs you nothing to subscribe, while for us it changes EVERYTHING.  We evaluate our work by the level of engagement with environmentally conscious people - when you subscribe, we make a new friend and get a proof that Slow Nature should continue investing in greener Planet.  

We will send you Sustainable Living Tips as an act of appreciation! THANK YOU!